Saturday, September 18, 2010

Why Buy A Home In Today's Market?

I can't tell you how many times in the last three or four years that a buyer has told me that he's willing to buy a home, but I have to find him a "great deal".

Buyer's need to understand something. "Great deals" are not "found". "Great deals" are "created".

If you want a great deal, you have to be willing to make an offer that you feel is the deal you want. Then, negotiate, negotiate, negotiate until you have created an acceptable deal on a house that you want to own in a neighborhood where you want to live.

If you do that, you've earned the right to brag about the great deal you got on your new home.

Writing in the Wall Street Journal this past week, Brett Arends reminds buyers that this is a great time to buy real estate in most markets. Arends points out that good deals are all around because, nationwide, purchasing prices are down about 30% on average. Here in Tampa Bay, housing prices have dropped to their lowest point in 10 years. Combine that with mortgage interest rates that are hovering at about the 4.3% for a 30-year mortgage and home ownership looks extremely attractive.

I shouldn't have to point this out, but considering the above info you've got the makings for a steady stream of "good deals".

So, where are all the buyers?

I think people are being served very badly by the media. Their steady stream of bad real estate news and reasons not to buy has turned a lot of potential buyers off to the idea of home ownership. These real estate gurus whose comments stress the negative side of purchasing and owning property have done more to damage the real estate recovery than I ever thought possible. Maybe we need some TV gurus who look to the positive aspects of home ownership. That's something the National Association of Realtors really ought to think about ... the formation of a pro-real estate speaker's bureau for placement on local and national TV shows and news programs. These NAR speakers should stress the many good reasons to buy real estate now.

Ah, but I'm doing the job of the PR people at NAR. I shouldn't do that. That's not my business. I do hope it is theirs.

Happy Selling!

-30-

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