Maybe Humor Would Help
Got a house you want to sell but not having much luck?
Isn't everybody!
Well, I've been reading some of the classified newspaper advertising for houses that real estate agents and home owners write for their property. To be honest, they all sound pretty much the same. You know, "For Sale: 3 Bedroom/2 Bath Ranch-style home in great neighborhood close to schools, shopping and bus line. Convenient to downtown and beaches. $299,900. Call today."
Yeah, that separates you from everybody else. Gives you some real identity. Makes people want to jump in the car and bring their checkbook out to put down some deposit money.
Well, my old buddy Tom Holter who now lives up north in snow country, sent me an e-mail with some classified ads that ran in the Minneapolis newspaper. These had some really funny selling descriptions. I'll give you a few examples ...
"FREE YORKSHIRE TERRIER. 8-years old. Hateful little bastard bites!"
"COWS: NEVER BRED. Also 1 gay bull for sale."
"NORDIC TRACK. $300. Hardly used. Call Chubby"
"WEDDING DRESS FOR SALE. Worn once by mistake. Call Stephanie."
Tom says all these ads really ran in the newspaper, and I don't doubt it for a moment.
I remember an ad that ran in the St. Pete Times some months ago. As I recall it said: "SMITH & WESSON .38 PISTOL. Never used. Got divorced so there's nothing left to protect. Call Killer." I'll bet that gun sold in a few hours.
So, I was thinking that maybe real estate agents and homeowners need to liven up their ads. Make them more fun. More entertaining. Put a smile on the faces of prospective buyers.
What have you got to loose? If the phone's not ringing now, what can a little humor hurt? It might get you a few calls. If not, go back to the same old way you've always written your ads.
What do you write? I haven't a clue.
It probably depends on the house and what it's features are like. Or, maybe you can find something to say about the seller's motivation in selling. Or, why the price is set where it is. You know, "Moving to upstate New York so we can watch the sun set every winter afternoon at 3:30 PM. In the dark as to why we're leaving Florida." Or, "Must Sell Fast: Next door neighbor's a creep." Or, "Leaving Area. Kids finally grew up and moved away ... but not far enough." Even, "Joining nudist colony. Need house with smaller closets."
Don't worry, you'll think of something that will separate you from the ordinary run-of-the-mill advertising.
Hey, it's just an idea!
Happy Selling!
Isn't everybody!
Well, I've been reading some of the classified newspaper advertising for houses that real estate agents and home owners write for their property. To be honest, they all sound pretty much the same. You know, "For Sale: 3 Bedroom/2 Bath Ranch-style home in great neighborhood close to schools, shopping and bus line. Convenient to downtown and beaches. $299,900. Call today."
Yeah, that separates you from everybody else. Gives you some real identity. Makes people want to jump in the car and bring their checkbook out to put down some deposit money.
Well, my old buddy Tom Holter who now lives up north in snow country, sent me an e-mail with some classified ads that ran in the Minneapolis newspaper. These had some really funny selling descriptions. I'll give you a few examples ...
"FREE YORKSHIRE TERRIER. 8-years old. Hateful little bastard bites!"
"COWS: NEVER BRED. Also 1 gay bull for sale."
"NORDIC TRACK. $300. Hardly used. Call Chubby"
"WEDDING DRESS FOR SALE. Worn once by mistake. Call Stephanie."
Tom says all these ads really ran in the newspaper, and I don't doubt it for a moment.
I remember an ad that ran in the St. Pete Times some months ago. As I recall it said: "SMITH & WESSON .38 PISTOL. Never used. Got divorced so there's nothing left to protect. Call Killer." I'll bet that gun sold in a few hours.
So, I was thinking that maybe real estate agents and homeowners need to liven up their ads. Make them more fun. More entertaining. Put a smile on the faces of prospective buyers.
What have you got to loose? If the phone's not ringing now, what can a little humor hurt? It might get you a few calls. If not, go back to the same old way you've always written your ads.
What do you write? I haven't a clue.
It probably depends on the house and what it's features are like. Or, maybe you can find something to say about the seller's motivation in selling. Or, why the price is set where it is. You know, "Moving to upstate New York so we can watch the sun set every winter afternoon at 3:30 PM. In the dark as to why we're leaving Florida." Or, "Must Sell Fast: Next door neighbor's a creep." Or, "Leaving Area. Kids finally grew up and moved away ... but not far enough." Even, "Joining nudist colony. Need house with smaller closets."
Don't worry, you'll think of something that will separate you from the ordinary run-of-the-mill advertising.
Hey, it's just an idea!
Happy Selling!
-30-
posted by Terry Ward at 5:34 AM
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