It seems like everybody has picked up some negative vibes regarding real estate.
Sellers are discouraged about the prospects of selling their property because there are few buyers willing to "meet their price". Buyers are sitting on the sidelines waiting for sellers to volunteer to lower prices. Real estate agents, mortgage brokers, title companies, home inspection services, property appraisers, real estate schools and everybody else associated with the real estate business is seeing a fall-off in business and many have changed careers.
Gadzooks! It's no wonder everybody's depressed.
And why shouldn't they be? Bad real estate news is just about all the news you get from the local paper, the
St. Petersburg Times.
This past week, I decided to keep and summarize every article that the
Times ran about real estate just to show you how the paper might be having a negative impact on people's mental outlook regarding the business. If you can find anything to make you feel positive, let me know ...
Sunday, August 26, 2007In the Money section, we learn about two real estate agents in Clearwater who specialize in high end properties, Liz Seither and Anthony Marottoli. We learned that Liz is balancing calls from prospects with other calls from creditors regarding her unpaid bills but, in her own words, she is "not a real estate bum. I wear diamonds, Rolexes and necklaces. I'm a classy Realtor."
Later in the article we learned that Anthony (the "listing machine") was trying to flip condos for big profits and got caught in a slow market with unmoveable units in the million dollar range. "I've been waiting a year and a half ... And it's not happening," said Marottoli.
The article goes on to say that these days the "waterfront runs red", "properties linger three times on the market as they did two years ago", and that agents like Seither and Marottoli take it doubly hard because they don't have buyer and seller clients like they once did, and their personal investments are on the rocks.
I want to know something. Why on earth would these two people want their professional and personal financial problems exposed for the world to read about in the
St. Petersburg Times? If it was me, I'd be so embarrased I'd probably move to another city. And why would the
Times think that the plight of these two people is so important that it was necessary to run such an article?
Tuesday, August 28, 2007In the Business section we learned that "Home sales, prices tumble" and that "The slump, the worst in 16 years, is predicted to worsen." The article goes on to say that sales of existing homes dropped in July for the fifth straight month while the number of unsold homes reached record levels. In the Tampa Bay area, single-family home sales slid 28 percent for the year ended in July 2007. Great! Real positive stuff.
There was a second article that day that was aimed directly at Countrywide Home Loans. The story told how Countrywide's pay structure fed aggressive sales tactics. The article said that while Countrywide sales people said they were putting clients into the best possible type of mortgage, "potential borrowers were often led to high-cost and sometimes unfavorable loans that resulted in richer commissions for Countrywide's smooth-talking sales force". Hmmm ... well, if you can't trust your banker who can you trust?
Wednesday, August 29, 2007The Times reported that Nationwide Insurance plans to drop 39,000 homeowner policies in Florida and 1,600 commercial policies as they come up for renewal in January. This kind of story just makes people even more skitterish about buying real estate.
But wait! There's a second shot across real estate's bow when the
Times printed a story about "Hidden mortgage debt a threat" and that "Nonbank lenders' problems are hard to gauge". The opening sentence to this story? Get a load of this: "It's hard to know how scared to be if you don't know the size of the threat. No, not terrorism -- housing." The article goes on to scare the dickens out of me when it says that because of a lack of oversight, the number of failing lenders is unclear. If I was a potential home buyer, this kind of story would not fill me with confidence to go forward with my real estate lender. After all, can I trust them?
Thursday, August 30, 2007Okay, so far this week the
Times has taken shots at residential real estate, insurance companies and mortgages. But the
Times is an equal opportunity offender!
On this date in The Insider section, they ran a story headlined "Commercial real estate, come on down. You're next." The opening paragraph? "Here's the next shoe to drop as a result of the bursting of the credit bubble: commercial real estate." You probably get the idea of the rest of the article. After all, why shouldn't commercial real estate fall into the same slump as residential real estate ? And it will if the
Times has anything to say about it. And they will!
Wait! Wait! Here's a bone for all who keep saying they are seeing increased activity in the real estate markets. The
Times ran a tiny little one paragraph sidebar story in the Business section that reported on a 7% uptick in sales in Sarasota, this year over last year. Of course, that was tempered with opening comments about how far down the Sarasota market fell last year, so the implication is that the only way to go is up and to move upward 7% over such a crummy previous year doesn't really mean all that much -- or so the
Times would have you believe. And to throw a little more water on some hot news the
Times ended the story with this little ditty ... "If (Sarasota) is now pulling out of its tailspin, Tampa and St. Petersburg might follow in relatively short order. At least that's the optimists' view." The optimists view indeed. That 7% uptick is big news! Why didn't the
Times run a big story about it? They run big stories about every bit of bad news. How 'bout making a bit of a big deal out of some good news? But no, that's not the
Times style. That wouldn't be journalistically ethical.
Friday, August 31, 2007Three articles designed to poke holes in the real estate boat today.
The first story on the Business section is headlined "Promise or a pipe dream?" "Insurers' filings seek an average 28.2% increase." Now, we all know that high property taxes and high insurance premiums are two of the four stars that are out of alignnment and are causing the real estate problems in Florida. This article talks about how insurance companies have ignored the state's new laws which once promised all of us an average rate reduction of 24 percent this year. That ain't happenin'. So, if I was a buyer, this article would make me even more reluctant to go out and make an offer on a new home. This isn't necessarily the
Times fault, it's just the news.
The sidebar story is the
Times at it's best. The headline? "Citizens comercial rates may nearly triple". This seems to tie right back to the August 30th article about commercial real estate being the next bubble to burst, doesn't it? And remember, we're talking about the power of the press. If you want a recession, a war, a depression, a stock market cirsis, a whatever ... just let the press start grinding on it and you'll have it.
But today's real estate news isn't over yet. In today's second story we learn that "Investors increasingly walk out on mortgages" and that "Florida is among the delinquency leaders." Of course Florida is among the delinquency leaders. We are also among the leaders in investor purchases of real estate! The more investors, the more likely you are of delinquencies. Duh.
The third and final story on this day involves two of my friends, Glen and Jody Tutt. The headline is "Tiptoe carefully on lenders' graveyards" and it reports on an incident in which Jody, who owns Southern Title Services in Seminole, found herself in the position of having to make good on checks issued by her company when Homebanc bellied-up. Jody had just closed a $500,000 home and had issued closing checks totalling $416,000 based on an OK from Homebanc. As the closing agent, she had to make good on those checks even though Homebanc wouldn't. Hopefully, all will turn out okay for the Tutts. But this is another case of the newspaper keying on something bad that happened in the world of real estate. Why not write an article about all the people who were served well by their lender, agent, title company, insurance company and all others who have a hand in closing a sale? But no, that's not news -- it would make for dull reading.
Saturday, September 1, 2007My week with the
Times comes to an end on Section A with the news that President Bush is offering housing help. In all fairness, this was pretty good reporting on a news event by Helen Huntley. Helen points out that the help is very limited and targets only certain homeowners -- mostly those who have good credit and are not in danger of foreclosure. It can be argued that the help is available only for those who needed it the least, and that those in the deepest trouble can expect no assistance from the government. But then, why should the taxpayers bail out financially irresponsible people? Overall, a good job of reporting.
So, there you have it. A week looking at the
Times coverage of real estate-related issues. Is it balanced? Is it honest? Or does it use sad facts to sensationalize the news and thereby potentially prolong a growing financial crisis in the area and country? You be the judge.
For more information on real estate in the Tampa Bay area, please visit my website at
http://www.thestpeterealestatesite.com/.
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