Price Inelasticity: Here's A New Explanation For The Housing Slump
Over the last few months, residential sellers have been lopping off big chunks of their asking prices and still not getting any interest from buyers. It's really discouraging!
Real estate agents have been at a loss as to why price reductions coupled with aggressive marketing are not bringing more offers.
Perhaps the reason is a concept called Price Inelasticity.
James Thorner has written a story about price inelasticity in his "(Un)Real Estate" column in the St. Petersburg Times for Monday, October 29th, and it is absolutely worth reading if you are a real estate agent or home seller.
According to Thorner, price inelasticity means that buyers are not responding to price reductions when normally they would. No one would argue with that about today's real estate market, and it appears that economists actually have a name for this situation.
The question is, why aren't people responding to lower prices?
If you read-up on price elasticity on Google.com, it states in a round-about manner that people don't respond to lower prices because other forces are at work which keep the overall costs of ownership too high. They give the example of owning a car. Even if dealers lower the price of new cars, other factors may combine to keep people from purchasing them. Presumably these other factors might be a lack of parking spaces, high insurance rates, high loan rates, high maintenance costs, gasoline prices and many other factors all associated with auto ownership.
In such cases, people won't respond to lower car prices because the associated costs remain too high. So, dealers can lower the prices but they still won't sell many cars. Blame it on price inelasticity.
Might this also be the case with real estate? Might it not also be that if you lower the cost of the house, the other costs associated with home ownership remain too high, thus making the house unattractive at any price?
For many months now, readers of this blog have been exposed to my theory that the "stars are out of alignment". The stars, as you know, are the cost of real estate, the availability of mortgage funds, property taxes and property insurance. Just like the associated costs of automobile ownership, these costs associated with property ownership remain too high and people simply are not buying -- no matter how low the asking price of the property. In other words, price inelasticity brought about by outside factors associated with ownership.
So you see, price inelasticity may indeed have as much to do with the costs associated with ownership as it does with the asking price of the item. It's the total or overall cost of ownership that has real estate buyers concerned today, and simply lowering the asking price of the property may not be enough of an incentive to bring buyers back into the market.
So, let's all hope that the bankers, legislators and insurance executives can find a way to reverse today's price inelasticity. It appears to me that most sellers are doing their part.
For more information on real estate in the Tampa Bay area, visit my website at http://www.thestpeterealestatesite.com/.
